SOBA Lab 2020 – Star Outstanding Business Award
Thanks The Star in featuring DF Automation in SOBA (Star Outstanding Business Award) Lab.
It was a great session to learn from other panels. Dr Yeong Che Fai, co-founder and director of DF, shared that to try and find opportunities amidst crises. For example, DF now is exploring to venture to robotics in healthcare.
DF won Platinum Award for Best Innovation Award in SOBA 2018. Winning this pretigious award is a great recognition and branding to DF. For more info about this award, can visit to www.soba.com.my.

Marketing Manager
LinkedIn : Mr. Chin Wee Chia
Mr Chia Chin Wee is one of the key founding members of DF Automation & Robotics with more than 10 years experience in robotics and technologies. Currently, he is the Marketing Manager focusing on the marketing and sales of AGV robotics solution in Asia and International market.
He graduated from Universiti Teknologi Malaysia (UTM) with First class honors of Bachelor’s Degree in Instrumentation and Control. During his time in university, he has represented Malaysia in the prestigious ABU Asia-Pacific Robot Content (ROBOCON). Before joining DF Automation and Robotics, Chin Wee has close to a decade of R&D working experience in Altera FPGA, Intel SoC and Broadcom Corporation involving in semiconductor chipset frontend design and development activities. He has several US patents and company trade secrets related to mouse sensor tracking technology and application methods.
With his vast experiences in both technical and corporate, he is leading and strategizing DF to be one of the leading robotic companies in this region.